The problem: the crisis that affected the sector B2B, strengthening of price competition, declining profitability, the market glut of existing providers, reducing the sales level, pessimism from the owners regarding the continuation of the business in the current segment of the goods.
Analysis of the current market, the definition of beneficial for the company's position
Definition of the company's strengths, the creation of clear POD and marketing strategy
Changing the brand concept, logo, corporate identity, website.
Analysis of product groups to determine the most cost-effective and future products, reducing product range, increase in the remaining positions (reduction of supply prices)
Attracting new customers with new price offers and new commercial lending
Optimization of logistics and storage costs by reducing the range and building a new system of work with clients
Development and implementation of an automated "transparent" inventory accounting system to reduce background range (reduction of losses, defects)
- The increase in passive sales. Development of a new advertising policy, an increase in the conversion. Creation and promotion of several Internet sites in various formats to reach a maximum audience. Analysis and work with offline promotion tools.
- The introduction of a new system of active sales. Education Trade Department, writing cold calling scripts.
- The introduction of a system of re-work with former clients (customer return)
Result: within three months of work after the introduction of all the decisions the company's sales level grew more than 2 times, net profit raises more than 2.5 times.