What do we call advertising? Anything that causes or encourages us to buy a particular product / service. We remember the end of the 20th century with bright outdoor advertising and noisy TV commercials. At the same time, people have developed a certain "anti-advertisement" immunity ("banner blindness", distrust of advertising slogans). Advertising has been improved too. By combining the strengths of traditional (ATL) and unconventional (BTL) advertising "guerrilla marketing" appeared. For the first time, this concept was formulated by the American advertiser Jay Levinson in his book of the same name. The main idea is that with a limited advertising budget, you can achieve good results through the successful combination of the basic principles of "guerrilla marketing":
The unusual idea (unusual promotional items, unexpected placement, the use of humor)
Hidden advertising (people do not completely realize that they face with advertising)
Virality, (the rapid dissemination of information to users)
The low cost (usually only one advertising object is used to achieve the desired "viral" effect or the production of inexpensive promotional items)
"Guerrilla Marketing" can be called aerobatics among advertisers. Then no comments. Just enjoy the masterpieces of "guerrilla marketing" ...
After analyzing the market, taking into consideration the specific features of your product, CICORESKY Consulting team can create a unique and effective advertising campaign for your business. We create integrated marketing solutions.